Rethinking Traditional Models

It's widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference. In a survey of nearly 200 executives in the corporate, agency and academic sectors, the pair compared findings to their 2005 report, revealing that: 

  • In 2005, 45% of respondents were aware of situations in which employees blogged; in 2007, that number rose to 65%;
  • In 2005, 29% of respondents strongly agreed that it is ethical for employees to write and post negative statements about their organizations on a blog; in 2007, the number shrank to 7%; and,
  • In 2005, 32% strongly agreed that it is ethical for organizations' representatives to monitor information posted on blogs by their employees; in 2007, it seems no one (0%) felt the same way.

 Additional findings did not compare 2005 and 2007 but were nonetheless interesting:

  •  53% of respondents agree or strongly agree that the emergence of blogs has changed the way their company (or their client's company) handles external communications;
  • 40% agree or strongly agree that blogs impact internal communications;
  • 38% agree or strongly agree that organizations should allow employees to blog during regular working hours;
  • 63% agree or strongly agree that employees should ask for permission to communicate on blogs during regular work hours; and
  • 59% said their organization did not have a written formal policy on employee blogging.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.