Consumer-Generated Media Is A Hit

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media versus traditional, "professional" platforms. Among the findings: 

  • 68% feel it's more consumer-friendly;
  • 56% feel it's more creative;
  • 55% feel it's more innovative; and,
  • Only 10% feel it's less trustworthy.

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