Branding/Rebranding


Re-Branding Excellence

Best Practices' study on re-launch and re-branding best practices settled on the following statistics and tips:

  • 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of the product; and
  • Approximately 75% of investments are shared by sales, various promotional channels and advocacy initiatives.

While this survey specifically focused on biotech and pharmaceutical companies - which have gone under much scrutiny - the point of aligning core messages to facilitate effective rebranding is of particular relevance to communications executives.


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