Charting The Industry: A New Era of Talent Management?


Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true for agency execs and corporate communicators, and the results reveal interesting dichotomies. The vast majority (83%) of respondents had to recruit at least one senior-level professional in the past year, but fewer than half (45%) feel they were "very successful" in landing the talent they really wanted. Possible explanations for this can be extrapolated from the findings--namely, most managers (77%) found that the candidates applying for new positions within their organizations had changed jobs multiple times in the last 18 to 24 months. In the past, this would often reflect poorly on candidates, as frequent job changes could imply an inability to commit or remain focused/content in a position, but in our survey just more than half (52%) said this would actually affect a candidate's chances of being hired.

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