Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group's User View study found that:
- 59% of those surveyed claimed to watch only video; and,
- More than 50% engage in some sort of "response activity," which included visiting a Web site, going to a physical location or making a purchase.
With this as ammunition, communications executives just might want to up their stake in the battle for online budgets, because the payoff appears to be good - and getting better.
Connect with us