Video Killed The Radio Star


Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group's User View study found that:

  • 59% of those surveyed claimed to watch only video; and,
  • More than 50% engage in some sort of "response activity," which included visiting a Web site, going to a physical location or making a purchase.

With this as ammunition, communications executives just might want to up their stake in the battle for online budgets, because the payoff appears to be good - and getting better.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.