Video Killed The Radio Star

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group's User View study found that:

  • 59% of those surveyed claimed to watch only video; and,
  • More than 50% engage in some sort of "response activity," which included visiting a Web site, going to a physical location or making a purchase.

With this as ammunition, communications executives just might want to up their stake in the battle for online budgets, because the payoff appears to be good - and getting better.

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