Quick Study: Advocacy Trumps Advertising; New Year’s Resolutions In the Office; Business Plan Mistakes to Avoid

by PR News | 01/14/2008

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers by word of mouth, in influencing brand choice. The results show a strong trend, with brand advocacy ranking by far as the most significant factor influencing consumer brand choice:

PR News Home

PR News Exclusive Content
Subscription Required

Subscribers: Log In

Forgot Your Password?

New Users: Subscribe

This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports.

or

To order by phone or email, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com.



Comments Off

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

Digital PR Guidebook Vol. 5

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

 

Comments are closed.