Quick Study: Articulation Of Brand Positioning; Agency Growth; Consumer-Generated Media; Word-Of-Mouth Marketing

I Know What It Is - I Just Can't Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed were aware of their brand's positioning, only 25% could articulate it to clients, customers or perspective clients. Among the findings: 80% of respondents said they are strongly aware of their company's brand positioning; 30% of senior management can't clearly articulate their company's brand positioning; 45% said their company has no formal strategic planning and development training for employees. Among those who do, 50% train once a year and 25% train occasionally or sporadically; 41.5% of respondents agree that strategic thinking is a lost art; and 89% feel that their agency provides proactive strategic brand and marketing leadership. These dichotomous findings raise the question of PR practitioners' necessary role in ensuring that marketers are clear on a brand's message; after all, it may be a primary responsibility of marketing to put out the brand in the tangible form of advertisements, but it is PR's job to cultivate that brand - and its awareness - and to make it clear to all constituents, including those within the organization.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.