Quick Study: Articulation Of Brand Positioning; Agency Growth; Consumer-Generated Media; Word-Of-Mouth Marketing

I Know What It Is - I Just Can't Say It

A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed were aware of their brand's positioning, only 25% could articulate it to clients, customers or perspective clients. Among the findings:

  • 80% of respondents said they are strongly aware of their company's brand positioning;
  • 30% of senior management can't clearly articulate their company's brand positioning;
  • 45% said their company has no formal strategic planning and development training for employees.