Quick Study: Articulation Of Brand Positioning; Agency Growth; Consumer-Generated Media; Word-Of-Mouth Marketing


I Know What It Is - I Just Can't Say It

A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed were aware of their brand's positioning, only 25% could articulate it to clients, customers or perspective clients. Among the findings:

  • 80% of respondents said they are strongly aware of their company's brand positioning;
  • 30% of senior management can't clearly articulate their company's brand positioning;
  • 45% said their company has no formal strategic planning and development training for employees.

    Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.