Quick Study: Appealing To Youth; Engaging Workers; The Job Market


Reaching Collegiate Consumers According to the 2006 Alloy College Explorer Study from Harris Interactive, college students are a target market that's constantly on the move, and they are most efficiently reached by mobile technology. According to Alloy, the college market, adults aged 18-30, is larger than ever, comprising 17.4 million students, which includes two- and four-year students, as well as graduate students and part-timers. The segment's discretionary spending is huge and rising; it's up 12 percent this year, to $46 billion. This group, which spends an average of 11 hours a day with some form of media, also spends 20 minutes a day on cell phones text messaging, and another 3.

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