Creating rank-worthy content for the web has jumped into the mainstream as a viable, cost-effective way to publicize your company and market your product or service. There are countless workshops, seminars, white papers, blogs and webinars devoted to explaining how to optimize your content to influence page rankings. But which strategies work and which don’t? In order to understand why quality content on the web has become so critical to your firm’s web identity, brand and credibility, we must first understand how search engines work. When a user types a key word into a search engine such as Google, Yahoo!
Creating High-Priority Content for Search Engines
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