The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a surprise given that Britney is big business. The pop star rakes in nearly $9 million a year and the entire Britney Spears industry generates between $120 and $150 million annually. A company of that size in a fan-based business without an online component would be reckless, and someone needs to be in charge of it all. (See also: Is Kanye West really that prolific a blogger?
Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts