The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.
Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.
When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention.
Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers.