PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.
If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.