No matter what new technology is hastily flung into the PR arena, writing remains one of the most basic skills of a PR professional.
The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.
Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.
Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?