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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

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‘The Earth Laughs in Flowers’: Inspiring Quotes for Spring

For communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months. | MORE »

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6 Tips for Getting More Support for Your PR Budget

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget. | MORE »

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How to Navigate the Electronic Landscape

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges. | MORE »

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As Twitter Turns 8, Here’s What to Look for in Your Next Social Media Manager

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well. | MORE »

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PR Insider: What the Future Holds for Traditional PR Tactics

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work. | MORE »

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Top Programs from the 2014 CSR A-List

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.  | MORE »

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3 Key PR Disciplines Needed to Climb the Company Ladder

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.
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5 Ways Brands Are Leveraging March Madness

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz. | MORE »

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What Makes a Great PR Employee? Let Us Count the Ways

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience. | MORE »

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