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Looking for a Happy Medium

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
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Delivering a Killer Presentation, By the Numbers

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.  | MORE »

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Infographic: Succeed in Business Through Smart Nonverbal Communications

They say that nonverbal physical activity is much more important in human communication than the spoken word. And intuitively, we all know it’s true. We’ve all had the odd meeting where someone wouldn’t make eye … | MORE »

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PR News Announces 2014 Platinum PR Awards Finalists

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt. | MORE »

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Lands’ End Apologizes for Sending Racy GQ Mag to Customers

Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei. | MORE »

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A Sexist Contest Backfires for Smartphone Maker OnePlus

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.” | MORE »

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Snapchat Cruises Past Twitter for Mobile Communications

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

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7 Quotes from Robin Williams, for Communicators

Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators. | MORE »

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6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

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