While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic.
Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.
Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.
Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.
What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?
Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives.
Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees.