Topics


avatar

10 Tips for Strengthening Internal Communications

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected. | MORE »

Leave a comment

avatar

Two New Arrows for Your Public Relations Quiver

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content). | MORE »

Leave a comment

avatar

Social Media or Bust

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions. | MORE »

Leave a comment

avatar

Tap Into a Different Creative Mindset

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process. | MORE »

Leave a comment

avatar

7 Public Relations Trends to Watch in 2015

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out. | MORE »

Leave a comment

avatar

6 Essential Steps for Surviving a Crisis

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.  | MORE »

Tags: , , , , , | Leave a comment

avatar

Is Caving In a PR Strategy? Sony Cancels Release of The Interview

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »

Leave a comment

avatar

Sony Struggles to Respond to a Fast-Changing PR Nightmare

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance. | MORE »

Leave a comment

avatar

Infographic: 15 Digital Trends to Watch in 2015

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015. | MORE »

Leave a comment

avatar

6 Ways PR and Content Marketing Should Collaborate

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities. | MORE »

Leave a comment