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6 Reasons Why You Should Encourage Employees to Volunteer

Doing the right thing pays dividends in ways you might not have imagined. | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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3 Measurement Questions That Will Help Prove PR’s Value

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom. | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. | MORE »

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Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms. | MORE »

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Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

Internal communications and employee engagement become hot topics whenever communicators talk shop. | MORE »

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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

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8 Crisis Management Policies for PR Pros

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world. | MORE »

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