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4 Tips for Effective Integrated Marketing Messages

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »

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British Bakery Chain Serves Perfect Response to PR Debacle

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »

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7 Keys to Crisis Message Development

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.  | MORE »

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8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content. | MORE »

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More Noise in the Feed? Twitter Experiment Provokes a Backlash

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.  | MORE »

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PR Insider: Learning Effective Communications from Military Practices

Civilian organizations and corporate brands can learn helpful tips from military communications practices. | MORE »

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Map Out Your Messaging Strategies in a Changing Culture

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
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How To Craft a ‘Made in America’ Message

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate. | MORE »

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PR Effort Looks to Put a Stop to Texting While Driving

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving. | MORE »

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The 8 Essentials of ‘Brand Security’

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
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