Topics


avatar

Telling Jokes Is a Serious Way to Spread the Word

In a professional setting, making someone laugh is the most intimate connection one can make. | MORE »

Leave a comment

avatar

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

1 Comment

avatar

Give Your Workers a Fresh Storyline

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications. | MORE »

Leave a comment

avatar

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.  | MORE »

Leave a comment

avatar

5 Reasons Why Google+ Matters to Brand Communicators

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+. | MORE »

1 Comment

avatar

4 Tips for Getting the Most Out of Your Content on YouTube

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant. | MORE »

Leave a comment

avatar

Twitter Adds Support for Animated GIFs in Tweets

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web. | MORE »

Leave a comment

avatar

PR Insider: At the Intersection of PR and Fiction

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences. | MORE »

Tags: , , | Leave a comment

avatar

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

Tags: , , , | Leave a comment

avatar

Words to Use to Get Your Press Releases Read

Our Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them. | MORE »

1 Comment