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Overcoming the Challenges of Digital PR Campaigns

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.  | MORE »

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Infographic: Who Is More Active on Social Media—Men or Women?

Savvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience. | MORE »

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8 Tips for a 90-Second Professional Networking Encounter

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile. | MORE »

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How to Get Your Message Out Via Instagram

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram | MORE »

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As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

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PR Insider: More Fans Than Plans

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out. | MORE »

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Impact, Insight Form the Basis of ROI

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact. | MORE »

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Inconsistent Policies Hurt Employee Communications

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL. | MORE »

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How to Cultivate Your Online Communities

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities. | MORE »

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Your PR Effort May Not Be Changing Anyone’s Mind

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE »

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