Doing the right thing pays dividends in ways you might not have imagined.
By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
Internal communications and employee engagement become hot topics whenever communicators talk shop.
When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.