General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”
This is not another piece about the glass ceiling. It’s about what women in PR can do right now to improve their odds of getting to the top.
Long before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.
Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.