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The First Line of Crisis Communication

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

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Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

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PR Pros Need to Reevaluate Pinterest and Snapchat

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

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The Week in PR – A roundup of PR and marketing-related news

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).

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10 Tips for Smart Communications With Upper Management

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

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4 Twitter Mistakes That Can Cost You Followers

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

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3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

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PR Insider: 4 PR Tips to Pitch During Sweeps

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

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9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

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Taylor Swift Shows PR Savvy With Gift to NYC Schools

Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.

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