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Adopting the ‘Public Relations as Publisher’ Model

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

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Feel Me, Touch Me, Read Me: Print Remains Valuable

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.

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Trust But Verify: Ensuring Strong Partnerships

Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.

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A New (and More Cohesive) Identity

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

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Melding Social Media With Crisis Management

A quartet of communicators chime on how social media is altering crisis management.

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Speak Up

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

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3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

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Are You a Great Boss? See Which Tips From PR Pros You Follow

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand’s content.

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Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.

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