Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.
Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.
If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.
Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.
When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.