Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.
More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR.
Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.