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5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.  | MORE »

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The Week in PR, August 3 – August 10

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire. | MORE »

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8 Tips for Boosting Your Snapchat Campaign

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service. | MORE »

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9 Instagram Dos and Don’ts from National Geographic

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

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How to Improve Your PR Strategy After a Security Breach

Your organization has just been hit with a cyber security breach. Now, it needs to focus on the steps necessary to rebuild, redirecting company focus and becoming more effective at dealing with these types of issues. | MORE »

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8 Ways to Boost Your Brand’s Instagram Game

Facebook’s photo-sharing app has a uniquely engaged audience who share, like and follow ravenously—as long as you put out content that moves them. | MORE »

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How to Rethink Social Media to Show Its True Business Value

Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet. | MORE »

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3 Measurement Tips to Help Prove PR’s Worth

Measuring for PR pros doesn’t need to be complicated or bleak. In fact, solid measurement work can amplify the role PR plays in a company by being visual and engaging.  | MORE »

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4 Steps to Keyword Success for PR Content

Your company’s blog is live. You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth? | MORE »

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7 Points to Consider When Your Brand Gets Involved in Social Issues

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up? | MORE »

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