Topics


avatar

Peel the Layers of KPIs for Better Social Insights

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors? | MORE »

Leave a comment

avatar

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing. | MORE »

Leave a comment

avatar

Storytelling Can Humanize Executives

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task. | MORE »

Leave a comment

avatar

Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media. | MORE »

Leave a comment

avatar

Sustainability Reports as Content Farms

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message. | MORE »

Leave a comment

avatar

How to Activate a Community Around a Contest With No Prize

As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder. | MORE »

Leave a comment

avatar

How to Use Thought Leadership to Energize Your Brand

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition. | MORE »

1 Comment

avatar

5 PR Tips for B2B Media Relations

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press. | MORE »

Leave a comment

avatar

PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  | MORE »

Leave a comment

avatar

7 Snapchat Strategy Secrets from the Miami Marlins

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up. | MORE »

Leave a comment