The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.
The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.
Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity.
The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.