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Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.

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PR Insider: Driving Influence With Earned Media Relations

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.

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5 Tips for Using Snapchat from 16 Handles

Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.

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Infographic: Tips to Help You Ace Your PR Internship Interview

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

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4 Reasons Why E!’s ‘Royals’ Video Went Viral

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

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Do’s and Don’ts for Engaging with Media on Twitter

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

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PR Insider: What Communicators Need to Know About Google+ Changes

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

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#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

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The First Line of Crisis Communication

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

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Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

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