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Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job. | MORE »

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10 Takeaways for Startup PR Agencies and New In-House Teams

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most. | MORE »

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How to Use White Papers as Marketing and Promotional Tools

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.  | MORE »

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How PayPal and Its Agency Engaged Employees to Increase Revenue

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally. | MORE »

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5 Ways to Build Your Brand on Periscope

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it. | MORE »

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5 Ad Blocking Takeaways for PR Pros

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.  | MORE »

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Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity. | MORE »

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Twitter Update Brings Periscope Videos into iOS App

It’s time to jump on the Periscope train if you haven’t already. | MORE »

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Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

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4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

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