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PR Insider: Handling Communications During a Product Recall

Preparation is crucial in communicating with the public, the media, and employees about a product recall. | MORE »

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Bolt Visual Storytelling to Your Social Platforms

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge. | MORE »

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A Team Approach to Web Development

As industry lines in advertising, marketing and PR continue to blur, millennials must continue to expand their skillsets and background knowledge in website creation | MORE »

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When a Crisis Becomes Satire

The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour? | MORE »

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How Do Legacy Brands Pivot in a Digital Age?

Older brands that have shied away from digital for one reason or another can still get into the game and get caught up quickly as long as they have the right mindset: a willingness to “fail forward,” or rather accept the fact that mistakes are going to happen along the way and an understanding that digital isn’t free. | MORE »

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‘Mobilegeddon’ Is Here: How to Survive It

Are you a PR executive who lacks a strong relationship with your company’s IT department? Now you have a perfect excuse to fix that: Google’s recent and significant overhaul of its search algorithm that boosts search rankings for “mobile-friendly” sites. | MORE »

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CPG Companies Raise Awareness by Packaging Products With Social Media

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary. | MORE »

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How CVS Health’s Agency Maximized a Hashtag’s Buzz

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things. | MORE »

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5 Writing Questions You’re Too Embarrassed to Ask

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.  | MORE »

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PR Agency Pros and the Cure for In-House Anxiety

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […] | MORE »

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