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Subway Suspends Ties to Sandwich Diet Advocate Jared Fogle

Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday. | MORE »

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7 Tips for Choosing Social Media Tools

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.  | MORE »

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8 Periscope Tech Recommendations

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast. | MORE »

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5 Ways to Engage Millennials on Social Media

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines. | MORE »

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Why You Need a Social Media Calendar and How to Create One [Infographic]

A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content. | MORE »

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Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy

The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros. | MORE »

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10 Reasons Why You Should Consider Hiring a Virtual PR Agency

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live. | MORE »

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Toyota’s PR Chief Resigns Two Weeks After Prescription Drug Arrest in Japan

Julie Hamp, Toyota’s PR chief and the highest-ranking woman in its 77-year history, has resigned from her post, nearly two weeks after being arrested on suspicion of illegally bringing painkillers into Japan | MORE »

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How the World Uses Twitter in 2015 [Infographic]

Twitter has consistently proven itself to be a powerful vehicle for information dissemination. For communicators who use it in hopes of generating awareness, subscribers, traffic and leads, knowing who is on the platform and how they use it is essential. | MORE »

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Media Relations Lessons From the Supreme Court’s Obamacare Ruling

Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down. | MORE »

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