During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.
As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.