If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.
Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.
Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.
A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled …
It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.
Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.
To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.
New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.
The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.