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Inquiring Minds

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

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How to Avoid Social Media Measurement Pitfalls

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

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The Williams Affair: A Teachable Moment for PR

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

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Job One: A Solid Foundation

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

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My ‘Pivotal Moment’

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

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5 Steps to Building Smarter PR Campaigns

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

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Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.

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Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

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8 Ways to Make Your Content Shine on Google

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.

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How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes.

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