For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.
Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge.
Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
There are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]
For mothers who return to work after having a new baby, the question remains: how do you balance both worlds and give each the love they deserve? It’s not easy, but it’s absolutely doable.
Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.