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How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

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How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy. | MORE »

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How an Entire City Was Rebranded on a Shoestring Budget

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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Tinder’s Tweets Take It Beyond Core Audience

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?  | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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4 Steps Beyond the Media Pitch: Get the Coverage Results You Want

Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.  | MORE »

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6 Visual Storytelling Tips for Beginners

Here are some thoughts to consider when starting a visual storytelling project from scratch. | MORE »

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5 Ways to Make the Most of an In-Person Briefing

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources. | MORE »

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YouTube Plans to Restrict How Brands Buy Ads

This is the latest in Google’s attempts to streamline the ad-purchasing process by combining multiple types of ad buys into its own platforms.  | MORE »

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