Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).
DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).
If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus.
One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.