Topics


avatar

Americans Misunderstand Environmental Marketing Catchwords, says Study

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result, … | MORE »

Comments Off

avatar

Multimedia Strategies for Independent Publishers

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped … | MORE »

Comments Off

avatar

10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million … | MORE »

Comments Off

avatar

New Mobile Application Makes Mall Shopping a Breeze

It’s no secret that the mobile platform works best for news, information, directions and, of course, retail. In today’s Media Post blog, Min Digital Media Editor Steve Smith asks us to imagine the world of … | MORE »

Comments Off

avatar

Microsoft Wants Yahoo’s Search

After failing to acquire the company over the past several months, Microsoft Corp. has proposed to buy Yahoo Inc’s search business and take a minority stake in the Web pioneer, stopping short of a full-out … | MORE »

Comments Off

avatar

AIG Unveils 2007 Corporate Responsibility Report

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach … | MORE »

Comments Off

avatar

Cause Marketing: Understand What You’re Doing

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program … | MORE »

Comments Off

avatar

What Reporters Really Want

There is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining … | MORE »

Comments Off

avatar

Corporate Philanthropy Reflected Beyond the Bottom Line

In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in … | MORE »

Comments Off

avatar

Phrases to Avoid in Media Interviews

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to … | MORE »

Comments Off