Topics

Charting the Industry: When Social Networking Gets Personal

August 8th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

August 8th, 2011 by

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

Flexibility Drives C-Suite Media Training

August 8th, 2011 by

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.

PR Myth of the Month: Costs Outweigh Benefits of PR Research

August 8th, 2011 by

Great research provides more than just a great starting point for a campaign.

Be Prepared: 5 Essentials For a Successful Media Interview

August 8th, 2011 by

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.

PR Myth of the Month: Costs Outweigh Benefits of PR Research

August 8th, 2011 by

Great research provides more than just a great starting point for a campaign.

Mobile Phones Stay Connected to Social Networking Sites

August 8th, 2011 by

Nearly three-quarters of mobile phone users visit the Web daily to check social networking sites.

Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

August 8th, 2011 by

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless

August 4th, 2011 by

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media.

Can Airbnb Recover From Its Own Housing Crisis?

August 3rd, 2011 by

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.