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Business Maturity and Sharper Focus Changes the Face of Public Relations

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis … | MORE »

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Study Shows Differences in How the Sexes Consume Online/Network Video

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn … | MORE »

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Be Green Before Going Green

The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing … | MORE »

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Mining Hidden Treasure of Media Analysis Research: Building Value Beyond PR

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little … | MORE »

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Business and Nonprofit Leaders Encourage Volunteerism  

Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of … | MORE »

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How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from … | MORE »

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Global Corporate Responsibility: Changing Lightbulbs Versus Changing Lifestyles

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play. … | MORE »

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Tip Sheet: Managing Crises Through Social Media

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is … | MORE »

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Partnering with NGOs

For the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with … | MORE »

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Corp Communications Chiefs Have Longer Tenures, Says New Study

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background, … | MORE »

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