Topics

One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

April 14th, 2011 by

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?

Local News Going Mobile

April 13th, 2011 by

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

5 Steps to Connecting With Over-Stretched Journalists

April 13th, 2011 by

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.

Execs Wary of Sustainability Efforts

April 13th, 2011 by

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.

8 Questions to Ask Before Working With an NGO

April 12th, 2011 by

John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs.

Tip Sheet: Leverage Convergence for Public Affairs Success

April 11th, 2011 by

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful.

Case Study: The Pop Heard Round the World: Global Media Push
 Propels Bubble Wrap’s 50th Anniversary Celebration

April 11th, 2011 by

How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople.

Data Point: Plane Crisis Cracks Southwest’s Social Media Armor

April 11th, 2011 by

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way

April 11th, 2011 by

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

Living a Cause: Six Steps to Philanthropic Impact and Effective Communication

April 11th, 2011 by

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.