Topics


avatar

Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are … | MORE »

Comments Off

avatar

Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to … | MORE »

Comments Off

avatar

Think Green, Act Green, Create Green

Today, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most … | MORE »

Comments Off

avatar

Sustainability Reporting—Where’s the Context and What is Your Role?

No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here, … | MORE »

Comments Off

avatar

Using Research to Pique Media Interest

One significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to … | MORE »

Comments Off

avatar

Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are … | MORE »

Comments Off

avatar

Study Shows Many Americans Suffer from E-mail Addiction

According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail … | MORE »

Comments Off

avatar

Use Guerrilla PR 2.0 to Engage Media

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful … | MORE »

Comments Off

avatar

Aligning Your Brand with Green Causes:  How to Get Started 

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned … | MORE »

Comments Off

avatar

Social Media Marketing Best Practices

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing … | MORE »

Comments Off