Topics

Live Event Attendees Value Personal Interactions

June 19th, 2011 by

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.

NEDA Dishes Out Criticism, But General Mills Can Take It

June 17th, 2011 by

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.

Measurement Consolidation Looms Large at AMEC Conference in Lisbon

June 16th, 2011 by

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.

Use the Social Ask as a Springboard to Long-Term Engagement

June 16th, 2011 by

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

Too Much Authenticity Is Not What the People Want

June 16th, 2011 by

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.

Web Site Waning? Use a Checklist for Maximum Impact

June 14th, 2011 by

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.

IABC World Conference: When Thought Leadership Goes Bad

June 14th, 2011 by

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

June 13th, 2011 by

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

How to Give a Top Dollar Sheen to Pro Bono Efforts

June 13th, 2011 by

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.

Customer Comms Drives Consumer Trust

June 13th, 2011 by

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.