Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?
In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.
Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful.
Case Study: The Pop Heard Round the World: Global Media Pushâ€¨ Propels Bubble Wrap’s 50th Anniversary CelebrationApril 11th, 2011 by PR News
How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople.
Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.
Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; â€¨More Americans Consume Local News the Mobile WayApril 11th, 2011 by PR News
â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued
Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.