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Beyond Do’s and Don’ts—The Life of a Green Initiative is Its Community

At its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure, … | MORE »

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The Escalator Pitch: Speak Small but Think Big

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a … | MORE »

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More Companies are Turning to Blogs for Marketing

  Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week’s Washington … | MORE »

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How to Raise Your Company’s Profile

Do you read stories in newspapers and trade magazines about your competitors? Perhaps you know your company is as successful as they are with just as many positive stories to tell, but none of the … | MORE »

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Ten Commandments of a Press Release

In baseball, it’s said that you know an umpire is top-notch when you never notice his presence.  If he’s doing his job, he won’t call attention to himself in any way. It’s much the same … | MORE »

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Experiential Education: A 5 Step approach to building better CSR

What’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the … | MORE »

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How One Agency Started from the Ground Floor to Make CSR Part of Culture

Several years ago, Hauska & Partner, PR consultancy, which operates in Central and Southern Europe, adopted a new strategic direction: They wanted to do different things in a different way. The new strategic direction was, … | MORE »

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Solving the Social Media Measurement Problem

News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is … | MORE »

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Prepping the CEO for a Charitable-Minded B-to-B PR Initiative

More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of … | MORE »

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Maximizing Revenue with Twitter

A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw … | MORE »

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