Social Networking Fastest-Growing Mobile Content Category

March 15th, 2011 by

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.

Corporate Success Linked to Smaller, More Diverse Boards

March 15th, 2011 by

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.

Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

March 14th, 2011 by

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

Case Study: PR Preparation Drives NFL Rookie Weekend Video Antics, Capped by a Viral Effort That Scores a Touchdown

March 14th, 2011 by

When Seattle Seahawks rookie Golden Tate did his best imitation of singer Taylor Swift for the camera, it was a cause for celebration for trading card company Panini America.

Want to Make a Living Record of Your Organization’s Insights? Think Inward

March 14th, 2011 by

An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts.

Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

March 14th, 2011 by

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from… Continued

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

March 14th, 2011 by

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Risk Communication Formula: Avoid Half-Truths, Manage the Outrage

March 14th, 2011 by

While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.

Crisis Management, Social Media Among Top Concerns for Nonprofits

March 11th, 2011 by

In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."

PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members

March 9th, 2011 by

In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences.