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"Greenest" Adults are also Tech-Savvy, Says Study

Acccording to a recent study conducted by Mediamark Research & Intelligence, while 46% of U.S. adults neither think nor act green, the 2% of the population who call themselves green advocates, are among the most … | MORE »

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Learning From Tim Russert

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise … | MORE »

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Media Guideposts for Emergency Situations

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should … | MORE »

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How to Make Your Online Pressroom Reporter-Friendly

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that … | MORE »

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Enhance Your CSR by Marketing from a Philanthropic Perspective

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global … | MORE »

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Make Your Videos Make Money

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine … | MORE »

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Elle and Microsoft: Know Your (Digital) Audience

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing … | MORE »

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Integrate IR and CSR Communications

Investors are increasingly beginning to see CSR as a form of risk management; it’s up to communications executives to bridge their IR and CSR messaging. The following tips serve as a guide for how to … | MORE »

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It’s More Than the Color of Money: Investor Relations Goes Green

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among … | MORE »

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Online Video’s 1% Problem

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is … | MORE »

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