Topics

France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

June 6th, 2011 by

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.

Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

June 6th, 2011 by

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.

Integration of IR and PR: Success Through Quality Information

June 6th, 2011 by

The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.

How to Increase Your Chances of Winning Best-of-Show Awards

June 6th, 2011 by

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

June 6th, 2011 by

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.

Do Something Different: Engage the Media Using Twitter

June 6th, 2011 by

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.

Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord

June 6th, 2011 by

â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued

Charting the Industry: PR and Corporate Boards—A Critical Link

June 6th, 2011 by

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.

Procter & Gamble Thinks Outside the Checkbook

June 3rd, 2011 by

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.

Staged White House Photos Nixed

June 2nd, 2011 by

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.