The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.
The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.
Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.
Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement StratosphereJune 6th, 2011 by PR News
Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.
At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV CordJune 6th, 2011 by PR News
â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued
Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.