In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.
Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink EffortMarch 28th, 2011 by PR News
Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.
PR News Facebook Conference presenter Paull Young of charity: water discusses aligning one’s Facebook content strategy with brand tone and overall communications goals, and the positive business outcomes he’s already seen from his organization’s Facebook activity.
Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability MessageMarch 21st, 2011 by Bill Miltenberg
Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.
Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views RiseMarch 21st, 2011 by PR News
â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued
While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.
Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages.
Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.