Seven Keys to CSR Program Success

April 26th, 2011 by

With corporate social responsibility rapidly becoming a key part in an organization’s strategy, one thing is for sure: Sustainability programs must be sustained to have real long-term success.

Tip Sheet: Apply the Golden Rule in Your Client Relationships

April 25th, 2011 by

Close collaboration with your clients leads to better results, but concrete steps need to be taken to achieve an empathetic partnership, says PR News Advisory Board member and Solomon McCown & Co. CEO Helene Solomon.

Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public

April 25th, 2011 by

In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation.

Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

How to Increase Visibility via Social Bookmarking

April 25th, 2011 by

Social bookmarking sites like Delicious and are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.

‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals

April 25th, 2011 by

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.

Institute Builds Green Rep by Stoking the Media’s Thirst for Info

April 25th, 2011 by

In this excerpt from the new PR News’ Top 100 Case Studies in PR, Vol. 5, the Earth Advantage Institute builds its green cred through extensive stakeholder research and laser-focused media outreach.

Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.

Millennials Prefer Change Through Individual Actions 

April 25th, 2011 by

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.

Media Beat: Management Stories Rare But Favorable 

April 25th, 2011 by

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.