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Wooing Gen Y: Recruiting/Retaining  Recent Grads Isn’t Child’s Play

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea … | MORE »

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Tip Sheet: Crafting Your Message in the Digital Media World

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital … | MORE »

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Quick Study: CEOs Bear Responsibility; Customer Relations Is Dysfunctional; Social Media Invades

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which … | MORE »

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Video Killed The Radio Star

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video; … | MORE »

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Business Maturity and Sharper Focus Changes the Face of Public Relations

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis … | MORE »

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Study Shows Differences in How the Sexes Consume Online/Network Video

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn … | MORE »

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Be Green Before Going Green

The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing … | MORE »

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Mining Hidden Treasure of Media Analysis Research: Building Value Beyond PR

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little … | MORE »

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Business and Nonprofit Leaders Encourage Volunteerism  

Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of … | MORE »

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How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from … | MORE »

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