Topics

Know Your Letters: Spelling Variations Matter in Branding 

March 28th, 2011 by

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.

Video: PR and the Battle for Social Media Leadership

March 28th, 2011 by

In this video clip, PR News SVP and group publisher Diane Schwartz discusses with Ragan Communications’ Mark Ragan the importance of excellent
writing and communication skills in social media and the competition between marketing and PR for control of social media within organizations.

Tip Sheet: How to Pick the Right Crisis Comms Counsel

March 28th, 2011 by

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.

Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

March 28th, 2011 by

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.

Is There a Case for Digital Public Affairs?

March 24th, 2011 by

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

Is There a Case for Digital Public Affairs?

March 24th, 2011 by

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

PR News Q&A: The Long Tail of Content Sharing on Facebook 

March 22nd, 2011 by

PR News Facebook Conference presenter Paull Young of charity: water discusses aligning one’s Facebook content strategy with brand tone and overall communications goals, and the positive business outcomes he’s already seen from his organization’s Facebook activity.

Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

March 21st, 2011 by

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.

Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

March 21st, 2011 by

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

Charting the Industry: Top 100 Brands Fumble on Facebook

March 21st, 2011 by

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.