Topics

Tip Sheet: Five Steps to Retaining Top Comms Talent

August 15th, 2011 by

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

August 11th, 2011 by

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s New Feed Feature: What Does It Mean for PR Pros?

August 9th, 2011 by

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

PR Myth of the Month: Costs Outweigh Benefits of PR Research

August 8th, 2011 by

Great research provides more than just a great starting point for a campaign.

Mobile Phones Stay Connected to Social Networking Sites

August 8th, 2011 by

Nearly three-quarters of mobile phone users visit the Web daily to check social networking sites.

Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

August 8th, 2011 by

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

August 8th, 2011 by

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than… Continued