Topics

Earned and Paid Media Make Beautiful Branding Music

June 27th, 2011 by

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Keep Creativity Flowing: Making Space for Slow, Big Ideas

June 27th, 2011 by

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Reaching for the Cloud: Basic Cloud Computing Applications

June 27th, 2011 by

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately.

Crunching Numbers: Tips for Building Calculator Tools

June 27th, 2011 by

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Media Beat: Corporate Leaders Top Reputation Driver

June 27th, 2011 by

Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory.