Topics


avatar

Ten Ways to Cut Through the Clutter and Get Hits for Your Client

 | MORE »

Comments Off

avatar

Eight Ways to Manage Media Response During Litigation

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to … | MORE »

Comments Off

avatar

Active Engagement: Winning Friends and Influencing People via CSR

Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business, … | MORE »

Comments Off

avatar

Making Your Widget Work for You

Almost everyone understands the basic concept of a widget – what it is and what it does -  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives … | MORE »

Comments Off

avatar

Press Release SEO Tips

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they … | MORE »

Comments Off

avatar

Seven (Mostly Digital) PR Tips To Boost Brand Awareness

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase … | MORE »

Comments Off

avatar

How Medical Products Companies Should Handle Media When in a Legal Dispute

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is … | MORE »

Comments Off

avatar

Business and Human Rights – On the Radar Screen

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are … | MORE »

Comments Off

avatar

All That Glitters isn’t Green

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked. … | MORE »

Comments Off

avatar

Mastering E-mail Etiquette to Media

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst … | MORE »

Comments Off