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Media Pros Want 24/7 Online News Access

Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and … | MORE »

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How To Respond to Media’s Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a … | MORE »

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Five Steps to a Successful Cause Marketing Program

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that … | MORE »

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Measuring Social Media Efforts: How & Why You Need to Do It

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s … | MORE »

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Using Twitter to Join the Conversation

Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing … | MORE »

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Seven Ways to Get the Media Attention You Deserve

Tackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it … | MORE »

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Carbon Conscious City Creates Green Aura Through ‘Protection Action’

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market … | MORE »

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Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess

Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with … | MORE »

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Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on … | MORE »

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How to Get Journalists to Pay Attention to Your Press Release

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in … | MORE »

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