No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

May 9th, 2011 by

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.

PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

May 9th, 2011 by

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

Tools of the Trade Show 

May 6th, 2011 by

For PR pros, industry trade shows provide not only an escape from the office, but a wealth of communications opportunities. Martin Jones of March Communications provides a bevy of tips for creating a successful PR plan around your next event.

Art Rooney Scores a PR Touchdown

May 5th, 2011 by

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets.

Apple: The Silence Before the Response 

May 5th, 2011 by

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.

Social Web Is Driven By Content Sharing 

May 3rd, 2011 by

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.

Companies’ Social Media Offerings Fall Short on Business Info  

May 3rd, 2011 by

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.

Exploring Organizational Relevancy 

May 3rd, 2011 by

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.

Hispanic Social Media Gap to Close

May 3rd, 2011 by

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.

Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

May 2nd, 2011 by

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?