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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Did Qantas Let Twitter Contest Go Too Far?

August 29th, 2011 by

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Planning for a Mobile App? Get Ready for Some Techie-Talk

August 29th, 2011 by

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?

Aflac, Disney Included in Most Engaged Workplaces

August 29th, 2011 by

This list from I Love Rewards recognizes the top employers that have built workplace environments that cultivate employee engagement.

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.