Topics

Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way

April 11th, 2011 by

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

PR News Q&A: Social Media as a Way of Professional Life

April 7th, 2011 by

Michael McManus, director of public relations at Sodexo Inc., shares some social media team-building tips that he’ll expand upon at PR News’ May 24 Facebook Conference.

Traditional Advertising Remains Top Online Traffic Driver

April 5th, 2011 by

Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.

Following Japan’s Crises, American Public Is Divided on Nuclear

April 5th, 2011 by

In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.

Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

April 4th, 2011 by

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.

Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers

April 4th, 2011 by

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued

Charting the Industry: How Communicators Value Facebook

April 4th, 2011 by

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

April 4th, 2011 by

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Case Study: External Approach to Internal Comms Equals Better Employee Engagement

April 4th, 2011 by

Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.

New Managers Often Lack of Proper Training

April 4th, 2011 by

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.