A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.
By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest …
For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.
Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.
If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes …
Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.
Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.
An expert offers 10 ways to make your next cause related marketing program a great success.
New study reveals that blogging is becoming more mainstream and more influential for PR pros.
That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies …