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Best Practices for Managing a New Conference

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to “gather” and communicate remotely … | MORE »

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Bloggers’ Influence On Mainstream Media

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5 … | MORE »

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Effectively Communicating in Wake of Catastrophes

Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered … | MORE »

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Best Practices for Launching a Successful Corporate Volunteerism Program

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key … | MORE »

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Tip Sheet: Manage by the Numbers to Increase Profitability

By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there … | MORE »

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How to Reach the Media in Today’s Web 2.0 Universe

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to … | MORE »

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Corporate Philanthropy: Lessons Learned

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations … | MORE »

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Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the … | MORE »

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Winning Over the Critics

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its … | MORE »

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7 Ways to Recession-Proof Your Online Content

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of … | MORE »

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