Topics

Burson-Marsteller Hits the Delete Button

May 15th, 2011 by

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

May 13th, 2011 by

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

May 12th, 2011 by

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.

A Dangerous Toddler Chair, and a Slow Response 

May 11th, 2011 by

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

Small Companies Go Big on Social Media

May 9th, 2011 by

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.

Video Explodes on Media Sites

May 9th, 2011 by

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.

Social Media Monitoring and Disciplining Soars

May 9th, 2011 by

An increasing number of companies are monitoring the social media use of employees, and, in many cases, taking disciplinary actions despite having no formal policy in place.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

PR News Poll: Obama the Most Desired Facebook ‘Like’

May 9th, 2011 by

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.