While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.
When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New JerseyJune 13th, 2011 by PR News
In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.
Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in CompaniesJune 13th, 2011 by PR News
â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued