Topics


avatar

Can’t Get No Satisfaction

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey … | MORE »

Comments Off

avatar

Risky Business

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were: … | MORE »

Comments Off

avatar

Crisis Communications: Made in China

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to … | MORE »

Comments Off

avatar

Washingtonian Mag Gives Out ‘Green Award’

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of … | MORE »

Comments Off

avatar

The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have … | MORE »

Comments Off

avatar

Consumers Skeptical about being Green

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents … | MORE »

Comments Off

avatar

The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker … | MORE »

Comments Off

avatar

Microsoft Finally Gives Up On Yahoo

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations. … | MORE »

Comments Off

avatar

Mobile Internet Extends Reach of Sites by 13%

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended … | MORE »

Comments Off

avatar

Report Claims Technology Empowers Journalists, Not Replaces Them

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on … | MORE »

Comments Off