Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

May 23rd, 2011 by

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

The State of Financial Comms: Adjusting to the ‘New Normal’

May 23rd, 2011 by

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

Journalists Source Socially for New Story Angles

May 23rd, 2011 by

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

Malick’s Method: How to Be a Media Darling

May 23rd, 2011 by

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.

Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

May 23rd, 2011 by

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.

4 Tips To Identify Influencers on Facebook

May 17th, 2011 by

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.

PR News Launches West Coast Facebook Conference 

May 17th, 2011 by

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.

Faceless Tactics

May 17th, 2011 by

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

Social Marketing ROI Remains Murky

May 16th, 2011 by

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.