Topics

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

June 20th, 2011 by

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

June 20th, 2011 by

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

Charting the Industry: Making Good on Bad Employee Morale

June 20th, 2011 by

Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.

He Leads-She Leads: Gender Plays Big Role in the Body Language of Leaders

June 20th, 2011 by

Projecting the right body language often makes or breaks an executive’s media interview or public appearance. Executive coach Carol Kinsey Goman reveals important signals sent, and how they differ by gender.

Clear Vision, Dialogue Help Align Employee Actions to Business Goals

June 20th, 2011 by

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

Corporate Distrust Still High Among American Consumers

June 19th, 2011 by

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.

Live Event Attendees Value Personal Interactions

June 19th, 2011 by

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.

NEDA Dishes Out Criticism, But General Mills Can Take It

June 17th, 2011 by

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.

Too Much Authenticity Is Not What the People Want

June 16th, 2011 by

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.