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Consumers Skeptical about being Green

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents … | MORE »

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The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker … | MORE »

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Microsoft Finally Gives Up On Yahoo

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations. … | MORE »

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Mobile Internet Extends Reach of Sites by 13%

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended … | MORE »

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Five Simples Rules for Handling the Press When in Crisis Mode

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do … | MORE »

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Report Claims Technology Empowers Journalists, Not Replaces Them

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on … | MORE »

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Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a … | MORE »

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Too Many Missing Links?

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the … | MORE »

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Mitigating Confusion Caused by Unofficial Spokespersons

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what … | MORE »

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IT Risks are CEOs’ Worst Fear

According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their company’s greatest risk, ranked above natural disasters and terrorism. Only … | MORE »

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