Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.
The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.
Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From WhoopiMay 2nd, 2011 by PR News
Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content ConsumedMay 2nd, 2011 by PR News
â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued
With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.
Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve.