Topics

Companies’ Social Media Offerings Fall Short on Business Info  

May 3rd, 2011 by

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.

Exploring Organizational Relevancy 

May 3rd, 2011 by

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.

Hispanic Social Media Gap to Close

May 3rd, 2011 by

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.

Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

May 2nd, 2011 by

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?

Tip Sheet: Business Goals Point Way Toward CSR Success

May 2nd, 2011 by

George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.

Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi

May 2nd, 2011 by

Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.

Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

May 2nd, 2011 by

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued

The Renaming Game: Crystal Clear Goals Trump New Business Cards

May 2nd, 2011 by

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.

Beyond the Media List: Creating High-Value Internship Programs 

April 28th, 2011 by

Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve.

Social Currency: The Revolution Has Been Tweeted 

April 27th, 2011 by

Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate.