Topics

Charting the Industry: Barack Obama and the Immovable Force

July 11th, 2011 by

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.

Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

July 11th, 2011 by

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

CSR Reporting: Data Is Only a Third of the Communications Equation

July 11th, 2011 by

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Casey Anthony Jurors Offered Opportunity to ‘PR Up’

July 8th, 2011 by

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.

Is It Bedtime for Using One’s Children as a Talking Point in Messages?

July 7th, 2011 by

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?

News Corp.: Too Big to Have a Crisis Plan?

July 6th, 2011 by

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.

Does Hack of Fox News Twitter Page Portend Tweets to Come?

July 5th, 2011 by

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?

Another Good Reason for Doing Good

July 1st, 2011 by

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.

An ‘Awesome’ Headline Grabber From Facebook

June 30th, 2011 by

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.

PR News Q&A: An Audience-First Approach to Facebook Engagement

June 30th, 2011 by

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.