National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.
Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.
Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker.
When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement.
For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.
While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.
While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.