2011 CableFAXIES Awards: Media Relations Campaign

June 1st, 2011 by

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.

Steve Jobs the New Uncle Walt

May 31st, 2011 by

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.

PR News Q&A: Monte Lutz on Engaging a Facebook Community

May 31st, 2011 by

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.

5 Steps to Prepping C-Suite Execs for Media Interviews

May 31st, 2011 by

Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker.

Women More Likely Than Men to Support Causes Through Social Media

May 31st, 2011 by

When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement.

Event Communicators Prefer Face-to-Face to Virtual

May 31st, 2011 by

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.

Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

May 30th, 2011 by

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.

For Optimal PR Punch, Be a Counselor First, Tactician Second

May 30th, 2011 by

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.

PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

May 30th, 2011 by

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.

Management POV: Mark Organizational Milestones by Giving Back

May 30th, 2011 by

Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.