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They Don’t Call It A “Crackberry” For Nothin’

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during … | MORE »

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BASF Presents Its First Carbon Balance

BASF is the world’s first company of its kind to present a comprehensive carbon balance for its operations. The results show that BASF products can save three times more greenhouse gas emissions than the entire … | MORE »

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Gen Y Says, ‘Talk To Us;’

"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds, … | MORE »

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Reputation Building Blocks

The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor … | MORE »

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Employee Engagement VS. Customer  Loyalty

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the … | MORE »

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PR News/Medialink Media Relations Planning Survey

1. Please select the description that most closely matches your primary responsibilities:     Public relations 42.7%     Marketing 18.9%     Media relations 17.4%     Corporate communications 16.0%     Public affairs 4.7%     No Response 0.3% … | MORE »

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Tech Investments

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new … | MORE »

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Digital Dangers

When walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as … | MORE »

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YouTube Creates Good PR By Allowing Developers To Create Their Own YouTubes

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it … | MORE »

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Rethinking Traditional Models

It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference. … | MORE »

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