Topics


avatar

The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes. … | MORE »

Comments Off

avatar

Best of the Best

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR … | MORE »

Comments Off

avatar

Six Sites You Should be Pitching

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web … | MORE »

Comments Off

avatar

Tip Sheet: Media Training Execs for Social Media Coverage

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate … | MORE »

Comments Off

avatar

Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. … | MORE »

Comments Off

avatar

Surveying Sustainability

In this age of proliferating CSR information, it seems a week doesn’t go by without a new "green" survey. Whether the poll focuses on green technology or attitudes toward the environment, there is bound to … | MORE »

Comments Off

avatar

Tip Sheet: What Research Can Teach Us About Crisis Communications

"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know … | MORE »

Comments Off

avatar

Case Study: Measuring on Pins and Needles: Accountability Pumps Up PR Around Plastic Surgery

Company: American Society of Plastic Surgeons Agency: KDPaine & Partners Timeframe: 2006–Ongoing The American Society of Plastic Surgeons (ASPS), the world’s largest plastic surgery specialty organization, needed to wrap its proverbial arms around the effectiveness … | MORE »

Comments Off

avatar

How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps

Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a … | MORE »

Comments Off

avatar

How Can Nonprofits Secure Corporate Social Responsibility Funds?

When seeking out financial sponsorship from corporations, nonprofits should avoid making initial inquiries with a financial wish list. "The first thing you should do is not go in talking about money," says Eric Phelps,executive director … | MORE »

Comments Off