Topics

Mobile Apps and Social Media Ads Cited as Future of Digital Marketing

May 16th, 2011 by

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.

Brands Benefit from Mother’s Social Touch

May 16th, 2011 by

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.

Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.

Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

May 16th, 2011 by

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

How to Be Ready for a 60 Minutes Moment

May 16th, 2011 by

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

Burson-Marsteller Hits the Delete Button

May 15th, 2011 by

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

May 13th, 2011 by

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

May 12th, 2011 by

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.

A Dangerous Toddler Chair, and a Slow Response 

May 11th, 2011 by

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

Tip Sheet: Content, Deep Engagement Drive B2B Comms

May 9th, 2011 by

In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.