Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.
For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.
The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.
Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.
According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.
Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.
At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord
â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long …