Topics


avatar

What You Need to Know about Greenwashing

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical … | MORE »

Comments Off

avatar

Leveraging the Power of Colleague Engagement

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their … | MORE »

Comments Off

avatar

Averting a Crisis with Strategic Communications

Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation … | MORE »

Comments Off

avatar

New Study Examines Journalists’ Relationship with New Media

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates … | MORE »

Comments Off

avatar

Severing Ties When a Corporate Partnership Goes Awry

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be … | MORE »

Comments Off

avatar

Consumers Control Future of Media, says Study

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900 … | MORE »

Comments Off

avatar

Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship … | MORE »

Comments Off

avatar

Multimedia Strategies for Independent Publishers

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped … | MORE »

Comments Off

avatar

10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million … | MORE »

Comments Off

avatar

Americans Misunderstand Environmental Marketing Catchwords, says Study

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result, … | MORE »

Comments Off