Charting the Industry: PR and Corporate Boards—A Critical Link

June 6th, 2011 by

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.

The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

June 6th, 2011 by

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

Scaling Up: Achieve Control and Value From ‘Local’ Social Media

June 6th, 2011 by

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.

PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook

June 6th, 2011 by

LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.

Procter & Gamble Thinks Outside the Checkbook

June 3rd, 2011 by

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.

Staged White House Photos Nixed

June 2nd, 2011 by

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.

2011 CableFAXIES Awards: Media Relations Campaign

June 1st, 2011 by

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.

New Item to Add to Crisis Plan: Hacker Attack Response

June 1st, 2011 by

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.

The Ripple Effect of Nation Branding

June 1st, 2011 by

Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment.

Event Communicators Prefer Face-to-Face to Virtual

May 31st, 2011 by

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.