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Influencer Mapping: Identifying and Mobilizing Key Constituents

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible. | MORE »

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Ford and General Mills Among Corporate Ethics Leaders

The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership." | MORE »

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Echoes of Hawthorne Effect in Social Media Age

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees. | MORE »

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Education, Messaging Drive Effective Government Comms

Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years. | MORE »

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Case Study: Verizon Communications Team Goes Behind the Scenes And In Front of the Media for Its NYC FiOS TV Launch

Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area, particularly in New York. | MORE »

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Influencers Vary Widely

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events. | MORE »

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Measurement Conference: Proving ROI With Quantifiable Terms

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs. | MORE »

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Case Study: CNN PR and Marketing Teams Hitch Election Ratings Fortunes to an Interactive Airstream

With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities. | MORE »

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Hispanic Market Missed

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online. | MORE »

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Social Media as a PR Measurement Tool: A PR News/Waggener Edstrom Worldwide Survey

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix. | MORE »

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