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Building Good Relations with the Media: The Dos and Don’ts

Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about … | MORE »

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Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much … | MORE »

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Quick Study: ‘Health-Info-entials’ Wield Power; One in Four Firms Planning Layoffs; Media Pros Want Online News Access

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific … | MORE »

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Using Twitter to Join the Conversation

Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing … | MORE »

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Measuring Social Media Efforts: How & Why You Need to Do It

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s … | MORE »

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Seven Ways to Get the Media Attention You Deserve

Tackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it … | MORE »

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Carbon Conscious City Creates Green Aura Through ‘Protection Action’

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market … | MORE »

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Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today … | MORE »

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How To…Think Before You Send E-Mails

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at … | MORE »

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Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% … | MORE »

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