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The Secrets of a Successful Press Conference

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question. | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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2008 PR News Platinum PR Issue Winner: Web Site

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Social Media Campaign

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Raising Awareness for Breast Cancer

Pushing the parameters of traditional PR defined last year’s PR News Platinum PR Award winner in the category of satellite media tour. | MORE »

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2008 PR News Platinum PR Issue Winner: Podcast/Videocast

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum Winner: Blog

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Three Steps to Improve Your Delivery

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to … | MORE »

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2008 PR News Platinum PR Issue Winner: Media Relations

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Five Ways To Get Better Photos for Your Media Kit

A frequently overlooked component of a press package is the photography. Too often, the accompany photos, which are typically headshots of a company’s C-suite execs, look either like mugshots you would find in a post … | MORE »

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