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Execs Admit to Social Media’s Power, But Are Behind the Curve

July 11th, 2011 by

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.

Tip Sheet: Five Steps to Aligning Strategy With Social Media

July 11th, 2011 by

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

July 11th, 2011 by

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued

Charting the Industry: Barack Obama and the Immovable Force

July 11th, 2011 by

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.

Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

July 11th, 2011 by

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

CSR Reporting: Data Is Only a Third of the Communications Equation

July 11th, 2011 by

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Are ‘Pollinators’ the New Queen Bees of the Internet?

July 11th, 2011 by

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.

9 Tips for Planning an Out-of-Orbit Satellite Media Tour

July 11th, 2011 by

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

8 Green Terms That Matter Most to Your Boss

July 11th, 2011 by

A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience.