Why PR Pros Need to Use Infographics

September 12th, 2011 by

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

For Google, Transparency and Cynical Feedback Go Hand in Hand

September 12th, 2011 by

Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Tear Down That Wall: Content Management Tips for B2B Brands

September 9th, 2011 by

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.

6 Content Ideas to Expand the Reach of Your Small Business

September 9th, 2011 by

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.

CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

September 7th, 2011 by

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.

Is Panetta’s Terror Message the Right One?

September 6th, 2011 by

Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.