A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.
This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.
Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story
After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.
While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.
Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.
A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.