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The TV Interview Tip Sheet

Here are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and … | MORE »

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80% of Americans Influenced by Green Concerns

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent … | MORE »

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The Do’s and Don’ts of Offering Food to the Media

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems. … | MORE »

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Four CSR Program Basics

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and … | MORE »

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Five Video Coaching Basics

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to … | MORE »

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Six Reasons to Give

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons ….. … | MORE »

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The Secrets of a Successful Press Conference

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question. | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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2008 PR News Platinum PR Issue Winner: Web Site

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Social Media Campaign

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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