Topics

Zuckerberg at F8: All Media Lead to Facebook, and Stay There

September 22nd, 2011 by

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.

Once Upon a Time There Lived a Plot: The Importance of Storytelling

September 22nd, 2011 by

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.

Once Upon a Time There Lived a Plot: The Importance of Storytelling

September 22nd, 2011 by

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

September 21st, 2011 by

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions

September 19th, 2011 by

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

September 19th, 2011 by

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?