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Digital Leaders Lack Resources for Keyword Research

August 15th, 2011 by

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

Get Hyper: Tips for Pitching Hyperlocal Media Outlets

August 15th, 2011 by

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.

You Know Your Web Site Needs a Redesign When…

August 15th, 2011 by

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design.

Tip Sheet: Five Steps to Retaining Top Comms Talent

August 15th, 2011 by

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued