To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.
While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.
It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.
Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.
Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First TimeJuly 18th, 2011 by PR News
In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are DownJuly 18th, 2011 by PR News
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued
Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.