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Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has … | MORE »

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Translating Measurement Jargon

Outputs: What is said, quantified by analyzing content based on: | MORE »

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Communicating During an Acquisition: Increase Your Profile

To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant. | MORE »

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Improve Your Brand’s Image with Corporate Giving

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving … | MORE »

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How to Tell the Boss He Needs Media Training

It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications … | MORE »

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Engaging with Activists: 10 Tips from the Trenches

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to … | MORE »

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Clever Contests That Will Tempt Reporters to Cal

Celebrating a business anniversary soon and hoping the media will jump on the story? Dream on. Nobody but you cares how long you’ve been in business. If you really want to catch the media’s attention, … | MORE »

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First Year of Mobile Giving Outperforms First Year of Online Giving

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study … | MORE »

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Identifying the Right Spokesperson during a Complex Crisis

Communicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed … | MORE »

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Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed … | MORE »

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