Topics

Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

July 25th, 2011 by

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

July 25th, 2011 by

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

July 25th, 2011 by

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.

Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

July 25th, 2011 by

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

July 25th, 2011 by

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.

Transparent Comms: Let Stakeholders See Through You

July 24th, 2011 by

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications.

When Monitoring Is Not Enough

July 22nd, 2011 by

As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’

Milking a Controversy for All Its Worth

July 22nd, 2011 by

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.

7 Ways to Boost Your Trade Show PR Efforts

July 21st, 2011 by

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.

NFL Lets the Fans Fight Out the Concussion Lawsuit

July 20th, 2011 by

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.