Increase Media Coverage By Tying Your Story to a Larger Trend

October 10th, 2011 by

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Twitter Watch: As Fans Mourned Steve Jobs, Words Spoke Volumes

October 10th, 2011 by

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

October 10th, 2011 by

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

October 6th, 2011 by

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

2011 Digital PR Awards – Video

October 4th, 2011 by

Winner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued

2011 Digital PR Awards – Blog: People

October 4th, 2011 by

Winner: Marian Salzman – Euro RSCG Worldwide PR The CEO of Euro RSCG Worldwide PR, North America, has a lot on her mind—and many of those thoughts go out to audiences via platforms that include… Continued

2011 Digital PR Awards – Most Engaged Brand

October 4th, 2011 by

Winner: MWW Group – Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer To drive trials for new product launches from Jimmy Dean and Hillshire Farm, MWW Group provided samples of new… Continued

2011 Digital PR Awards – Email Newsletter/s

October 4th, 2011 by

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their… Continued

2011 Digital PR Awards – Use of Facebook

October 4th, 2011 by

Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued