According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.
This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.
PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.
As the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices.
Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.
A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.
Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.
A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.
A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.
A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.