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Relationship Training: Building a Media Network One Reporter at a Time

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort … | MORE »

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Consumers More Brand Loyal to Companies that Do Good

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the … | MORE »

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Evolution of an Eco Experience

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added … | MORE »

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How Cause Marketing Can Help Generate Publicity

One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and … | MORE »

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Being Media Friendly: Four Takeaways

For the Citigate Cunningham team that worked on keeping the SurfControl brand relevant and alive during its acquisition by Websense, there were several key lessons learned, much of which had to do with being media-friendly … | MORE »

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Millennial Journalists Lead New Media Usage

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by … | MORE »

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Tip Sheet: Coalition Building in the Age of Obama

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one … | MORE »

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Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK … | MORE »

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How To…Conduct Communications Research

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff … | MORE »

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Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies … | MORE »

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