Topics

2011 Platinum PR Awards: Online Press Room/Media Center

September 14th, 2011 by

Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press… Continued

Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

September 13th, 2011 by

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.

Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

Why PR Pros Need to Use Infographics

September 12th, 2011 by

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

For Google, Transparency and Cynical Feedback Go Hand in Hand

September 12th, 2011 by

Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.