Topics

Seeking to Break Political Fall, Obama Opens Tumblr Account

October 25th, 2011 by

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Dr Pepper Ten Targets Men, Alienates Women

October 24th, 2011 by

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

Perry’s Media Coverage is Well-Toned

October 24th, 2011 by

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.