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Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

How to Wrangle Your Reputation Online

August 1st, 2011 by

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

We Interrupt This D.C. Drama With a Message From the Red Cross

July 28th, 2011 by

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

July 28th, 2011 by

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

Big-Screen Transparency Pays Off for Domino’s

July 26th, 2011 by

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

July 26th, 2011 by

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.

Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

July 25th, 2011 by

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

July 25th, 2011 by

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.