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Tip Sheet: New Year’s Resolution: Embrace Social Media

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media … | MORE »

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Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas … | MORE »

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Translating Measurement Jargon

Outputs: What is said, quantified by analyzing content based on: | MORE »

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Communicating During an Acquisition: Increase Your Profile

To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant. | MORE »

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Improve Your Brand’s Image with Corporate Giving

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving … | MORE »

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How to Tell the Boss He Needs Media Training

It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications … | MORE »

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Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive. | MORE »

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How To…Improve ROI in a Tough Economy

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more … | MORE »

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As Media Continues to Fragment, Communications Pros Take Note

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind … | MORE »

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Engaging with Activists: 10 Tips from the Trenches

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to … | MORE »

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