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Adding ‘Environmental’ to Your Corporate Responsibility Efforts

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER, … | MORE »

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The Case for Virtual Agencies

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed … | MORE »

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The Revolution in Global Public Health

The world of global public health has changed dramatically in the past decade. For long-time practitioners and advocates, the field is almost unrecognizable. Consider: in the years 1990 to 1992 only 10 articles in The … | MORE »

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When Facebook Attacks: Maintaining Social Responsibility in a Social Media World

The popularity of social networking websites like Facebook presents a broad array of communications opportunities and challenges for organizations looking to manage their digital reputation. Dalhousie University in Nova Scotia came face-to-face with these challenges … | MORE »

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Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York … | MORE »

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How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found … | MORE »

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E-Mail Marketing’s Missed Opportunities

E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these … | MORE »

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Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies

During the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage … | MORE »

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How to Know When You Need to Hire a Publicist

If you’re willing to spend the time learning how to get free publicity on your own, you can generate media attention for your product, service, cause or issue. But sometimes it makes perfect sense to … | MORE »

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CSR: Not So Global A Movement After All

The CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to … | MORE »

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