â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued
Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.
Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.
Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued
Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued
Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued
Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued