PR professionals who follow the media relations rules are growing increasingly frustrated by PR spam complaints in the blogosphere. The good news is there are things you can do to clearly signal your commitment to respect journalists’ traditional boundaries.
As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications.
Three expert panelists weigh in on the hot topics, trends and tools of media relations. What shouldd PR pros be doing to optimize media outreach? What should PR executives be thinking about for the rest of 2010?
Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found.
The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees.
Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.
Case Study: Verizon Communications Team Goes Behind the Scenes And In Front of the Media for Its NYC FiOS TV Launch
Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area, particularly in New York.
A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.
A new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009.
It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool.