Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions

September 19th, 2011 by

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

September 19th, 2011 by

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

NHL Ices Tweets With New Social Media Policy

September 16th, 2011 by

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

September 15th, 2011 by

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

The Top 4 Core Types of Infographics

September 15th, 2011 by

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.

2011 Platinum PR Awards: Anniversary Campaign

September 14th, 2011 by

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued

2011 Platinum PR Awards: Satellite Media Tour

September 14th, 2011 by

Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued

2011 Platinum PR Awards: Influencer Communications

September 14th, 2011 by

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued

2011 Platinum PR Awards: Blog

September 14th, 2011 by

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an… Continued

2011 Platinum PR Awards: Research & Measurement

September 14th, 2011 by

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued