Topics

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Three Lessons in Building Your Local Reputation

October 14th, 2011 by

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns.

SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

October 14th, 2011 by

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

Bias and Conflicts of Interest: It’s All About Trust

October 13th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets.

Bias and Conflicts of Interest: It’s All About Trust

October 13th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

Consumers Demand Greater Corporate Responsibility

October 10th, 2011 by

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.

Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

October 10th, 2011 by

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

October 10th, 2011 by

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?