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Sustainability Reporting—Where’s the Context and What is Your Role?

No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here, … | MORE »

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Using Research to Pique Media Interest

One significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to … | MORE »

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Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are … | MORE »

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Study Shows Many Americans Suffer from E-mail Addiction

According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail … | MORE »

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Use Guerrilla PR 2.0 to Engage Media

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful … | MORE »

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How to Forge Stronger Media Relations with Media Tours

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know, … | MORE »

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Aligning Your Brand with Green Causes:  How to Get Started 

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned … | MORE »

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Social Media Marketing Best Practices

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing … | MORE »

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Green Business: From Risk Management To Opportunity Capitalization

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and … | MORE »

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Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but … | MORE »

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