Topics

Not Always Room at the Table for PR Pros During Media Calls 

November 7th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

What Google’s Newest Search Algorithm Means for PR Pros

November 4th, 2011 by

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

Like This: Financial Advisers Adding Social to Their Portfolios

November 3rd, 2011 by

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Young Americans Pledge Allegiance to Apple, Oreos

November 3rd, 2011 by

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores.

Tips for Building the Ultimate Facebook Team

November 3rd, 2011 by

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected.

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

November 2nd, 2011 by

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.