Topics


avatar

Brevity is Poetry: Talking to the Media

We have a cardinal rule in effective media training: Be brief.  By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying … | MORE »

Comments Off

avatar

How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new … | MORE »

Comments Off

avatar

Message Development That Drives Residual Value

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great … | MORE »

Comments Off

avatar

New Study: Wealthy Americans Go Green

The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth … | MORE »

Comments Off

avatar

Green Agenda: Convert Awareness to Action

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed … | MORE »

Comments Off

avatar

Best Practices for Publicizing an Anniversary on a Limited Budget

When Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp. … | MORE »

Comments Off

avatar

Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

What to tell your bosses when it comes to cause related efforts in a bad economy | MORE »

Comments Off

avatar

Six Tips To Engage Your Audience When Beginning a Speech

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not. | MORE »

Comments Off

avatar

Under the Microscope: A New Regulatory Age Requires Increased Transparency

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations … | MORE »

Comments Off

avatar

It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who … | MORE »

Comments Off