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You Know Your Web Site Needs a Redesign When…

August 15th, 2011 by

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design.

Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

August 11th, 2011 by

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s New Feed Feature: What Does It Mean for PR Pros?

August 9th, 2011 by

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Flexibility Drives C-Suite Media Training

August 8th, 2011 by

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.

PR Myth of the Month: Costs Outweigh Benefits of PR Research

August 8th, 2011 by

Great research provides more than just a great starting point for a campaign.

Be Prepared: 5 Essentials For a Successful Media Interview

August 8th, 2011 by

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.

PR Myth of the Month: Costs Outweigh Benefits of PR Research

August 8th, 2011 by

Great research provides more than just a great starting point for a campaign.

Mobile Phones Stay Connected to Social Networking Sites

August 8th, 2011 by

Nearly three-quarters of mobile phone users visit the Web daily to check social networking sites.

Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

August 8th, 2011 by

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.