Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.
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Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis …
Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality …
Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.
Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every …
Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date
Following are basic guidelines to help you implement a green marketing campaign.
As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders. After all, ensuring a client’s communications and messages
How to drive up your product sales by employing effective media relations best practices.