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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

November 7th, 2011 by

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued

7 Tips to Consider for Your New Google+ Brand Page

November 7th, 2011 by

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

What Google’s Newest Search Algorithm Means for PR Pros

November 4th, 2011 by

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

Young Americans Pledge Allegiance to Apple, Oreos

November 3rd, 2011 by

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores.

Tips for Building the Ultimate Facebook Team

November 3rd, 2011 by

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected.

Like This: Financial Advisers Adding Social to Their Portfolios

November 3rd, 2011 by

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.