Topics

Mining Internal Stories Can Be a Psychological Exercise

September 26th, 2011 by

Worklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories.

Tip Sheet: Turning Corporate Responsibility Into Brand Opps

September 26th, 2011 by

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

Will Cuomo’s New Transparency Pass the Crisis Test? 

September 23rd, 2011 by

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.

Zuckerberg at F8: All Media Lead to Facebook, and Stay There

September 22nd, 2011 by

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media.

Once Upon a Time There Lived a Plot: The Importance of Storytelling

September 22nd, 2011 by

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.

Once Upon a Time There Lived a Plot: The Importance of Storytelling

September 22nd, 2011 by

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story.

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

September 21st, 2011 by

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

September 20th, 2011 by

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?