It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.
In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.
Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.
With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities.
According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.
This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.
PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.
Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.
Last week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.
Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities.