Topics

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

Harvard Gets Hacked But Maintains Its Poise 

September 27th, 2011 by

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

Tip Sheet: Turning Corporate Responsibility Into Brand Opps

September 26th, 2011 by

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

September 26th, 2011 by

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

News Orgs Seen as Biased and Inaccurate

September 26th, 2011 by

The public’s opinion of news organizations has reached a 21-year low thanks to perceptions of inaccuracy, biased reporting and the influence of powerful people and organizations.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.