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Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York … | MORE »

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How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found … | MORE »

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E-Mail Marketing’s Missed Opportunities

E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these … | MORE »

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Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies

During the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage … | MORE »

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How to Know When You Need to Hire a Publicist

If you’re willing to spend the time learning how to get free publicity on your own, you can generate media attention for your product, service, cause or issue. But sometimes it makes perfect sense to … | MORE »

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Beyond Do’s and Don’ts—The Life of a Green Initiative is Its Community

At its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure, … | MORE »

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Solving the Social Media Measurement Problem

News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is … | MORE »

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The Escalator Pitch: Speak Small but Think Big

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a … | MORE »

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More Companies are Turning to Blogs for Marketing

  Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week’s Washington … | MORE »

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How to Raise Your Company’s Profile

Do you read stories in newspapers and trade magazines about your competitors? Perhaps you know your company is as successful as they are with just as many positive stories to tell, but none of the … | MORE »

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