Topics

PR Divided on Value of Graduate Degrees

October 27th, 2011 by

Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions.

How Current Trade Show Trends Can Impact PR Initiatives

October 27th, 2011 by

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

How Current Trade Show Trends Can Impact PR Initiatives

October 27th, 2011 by

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

Can Olympus’ Newest Leader Restore Confidence?

October 26th, 2011 by

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

No Bobbling From Ben & Jerry’s

October 26th, 2011 by

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.

Poll: Proving PR’s Worth Remains a Measurement Challenge

October 26th, 2011 by

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

Seeking to Break Political Fall, Obama Opens Tumblr Account

October 25th, 2011 by

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.