Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.
Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.
Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships
Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.
An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.
Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.
Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.
A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men.
Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."