An expert offers 10 ways to make your next cause related marketing program a great success.
A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.
Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.
Sixty-eight percent of business journalists find social media to be important to their reporting.
When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you …
Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative
The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by
There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the
Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.
Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.