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5 Tips to Save Your Rep in a Crisis and Avoid Becoming the Next Sheen, Weiner or Murdoch

August 24th, 2011 by

PR News advisory board member Mike Paul offers five surefire ways to protect an executive’s—or your own—reputation in a time of crisis.

PR News Q&A: What Do Facebook Users Really Want?

August 23rd, 2011 by

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

PR News Q&A: What Do Facebook Users Really Want?

August 23rd, 2011 by

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

Cut Through the Fog With Regular Forecasting

August 22nd, 2011 by

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise

August 22nd, 2011 by

â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just… Continued

PR News Announces Digital PR Awards Finalists

August 22nd, 2011 by

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains

August 22nd, 2011 by

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

Did HP Miss the Marcom Boat on TouchPad’s Demise?

August 22nd, 2011 by

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?