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Winning the Media Game     

Four rules for a successful media relations strategy

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Driving Business Goals with Successful Media Measurement

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

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Translating Your Metrics Into ROI

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting … | MORE »

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Citizenship Critical, Recession or Not

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

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Best Practices for Cause Marketing Campaigns

Following are five ways to make your cause marketing campaigns effective:

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Desk-Sides: Antidote to Shrinking Newsrooms

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story … | MORE »

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Traditional News Outlets Not Dead Yet

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

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Media Relations Best Practices

Need a refresher course on how to ramp up your media relations practices, check out the following:

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Sports and Social Media: How to Engage Fans Off the Field

The explosion of social media can be a boon to sports public relations.  After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools … | MORE »

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Proving Communications’ Worth

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and … | MORE »

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