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Managing a Crisis Online: Heading Off a Disaster in Cyberspace

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this … | MORE »

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Free Tools for Conducting Keyword Research

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool: … | MORE »

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Consumer Organization Offers Unique Perspective on How Individuals Define CSR

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What … | MORE »

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Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s … | MORE »

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Newspapers/TV Most Trusted Source of Info

A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility … | MORE »

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Consumers Set Bar High for Companies, Even During Poor Economic Climate

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain … | MORE »

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All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, … | MORE »

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How to Make Your Web sites Media-Friendly

Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance … | MORE »

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Greening the Landscape of Modern-Day Businesses

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural … | MORE »

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Closing the Gap With the C-Suite: Digital Times Call for Digital Measures

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their … | MORE »

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