Topics

PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

November 1st, 2011 by

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Grumblings From the JetBlue Cockpit Are Loud and Clear  

October 31st, 2011 by

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Business Brand Content Curators Artfully Elevate the Corporate Message

October 31st, 2011 by

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.