Topics


avatar

Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today … | MORE »

Comments Off

avatar

How To…Think Before You Send E-Mails

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at … | MORE »

Comments Off

avatar

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% … | MORE »

Comments Off

avatar

Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess

Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with … | MORE »

Comments Off

avatar

Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on … | MORE »

Comments Off

avatar

How to Get Journalists to Pay Attention to Your Press Release

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in … | MORE »

Comments Off

avatar

10 Mistakes in Media Relations

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact, … | MORE »

Comments Off

avatar

Making a Case for Going Green

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally … | MORE »

Comments Off

avatar

Measuring Agency Profitability Goals: How You Can Reach Them

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention … | MORE »

Comments Off

avatar

Keyed Up: SEO Success Requires Decoding the Keyword Puzzle

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google … | MORE »

Comments Off