Topics

Consumers on Green Products: We Must Know the Score

September 19th, 2011 by

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

September 19th, 2011 by

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions

September 19th, 2011 by

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

NHL Ices Tweets With New Social Media Policy

September 16th, 2011 by

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

The Top 4 Core Types of Infographics

September 15th, 2011 by

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.

How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

September 15th, 2011 by

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

2011 Platinum PR Awards: Media Relations

September 14th, 2011 by

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued

2011 Platinum PR Awards: Annual Report

September 14th, 2011 by

Co-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a… Continued

2011 Platinum PR Awards: Social Media Campaign

September 14th, 2011 by

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement… Continued