The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment.
Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals.
A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.
This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.
An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.
Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.
A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.
Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.