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Finding a Good Company Expert/Spokesperson

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open … | MORE »

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Six Tips for Writing a World-Class Release

Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t … | MORE »

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Corporate Responsibility and Sustainability Takes Leadership

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits, … | MORE »

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How to Maximize Chances for CSR Campaign Success

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has … | MORE »

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Cause Marketing Affects Sales, says New Study

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related … | MORE »

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Fight Fire With Fire: Using Corporate Blogs to Upend Crises Online

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose … | MORE »

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How to be the Local Angle for National Stories

One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio. Local media are hungry … | MORE »

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Turning a Media Pitch into a Media Hit

Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales … | MORE »

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Green Retailing: Hot Ticket for Consumers this Holiday Season

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those, … | MORE »

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Low-Cost Sustainability Strategies Prevail

Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as … | MORE »

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