While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.
In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."
Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis.
PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members
In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences.
When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.
Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green.
Southwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices.
To raise awareness Bank of America’s Neighborhood Excellence Initiative, which provides a crutch to hundreds of local nonprofits, RF Binder recognized local heroes and engaged the media to highlight the company’s commitment to CSR.
The Allstate Foundation, in a partnership with the YMCA, launched a successful hashtag-based Twitter campaign with matching donations up to $75,000 to help fight domestic violence.