While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.
A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises."
In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.
In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are …
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
Why communicators who are launching green initiatives need to address the needs of multiple stakeholders.
American Water overhaults its brand thanks to an organized measurement and research program.
How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities.
A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks.
In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.