Following are several tips that will help you craft an effective program.
For many big brands, the value of social media is about creating a more personal and tighter connection with their customers. However, getting closer to your customers exposes all the flaws in your relationship. For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.
Following are a four tips to maximize your media relations efforts while meeting your PR objectives:
PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.
When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices:
Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery …
Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students
Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable …
Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.
Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or …
Check out these three brands that practice what they preach when it comes to sustainability.