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What Do We Mean by "Sustainable Globalization?"

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national … | MORE »

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Six Overlooked SEO Tips that Will Translate to Big Bucks

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out … | MORE »

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I’m Going on TV; What Do I Wear?

You’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is, … | MORE »

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How to Prevent Greenwashing Charges

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’ … | MORE »

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Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to … | MORE »

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PR by the Numbers: Johnson & Johnson’s Mommy Problem

On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of … | MORE »

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Note to Spokespersons: Delivery Matters

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content, … | MORE »

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Finding a Good Company Expert/Spokesperson

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open … | MORE »

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How to Maximize Chances for CSR Campaign Success

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has … | MORE »

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Cause Marketing Affects Sales, says New Study

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related … | MORE »

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