Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.
Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.
More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.
Winner: Kimberly Clark/Ogilvy & Mather Hong Kong – Huggies Babies-On-The-Go To attract new customers and increase diaper market share in Hong Kong, in 2010 Huggies developed a campaign around parents’ love of sharing baby photos… Continued
Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But… Continued
Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source… Continued
The Last Text, AT&T’s 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit.
Winner: Ventana Public Relations – Queplix New Media Campaign To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that… Continued