Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

When Pitching Deal Bloggers, Don’t Be Frugal With Information

October 10th, 2011 by

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.

Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

October 6th, 2011 by

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

2011 Digital PR Awards – Online Community

October 4th, 2011 by

Winner: Kimberly Clark/Ogilvy & Mather Hong Kong – Huggies Babies-On-The-Go To attract new customers and increase diaper market share in Hong Kong, in 2010 Huggies developed a campaign around parents’ love of sharing baby photos… Continued

2011 Digital PR Awards – Employee Communications Online

October 4th, 2011 by

Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But… Continued

2011 Digital PR Awards – Contest/Game

October 4th, 2011 by

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film… Continued

2011 Digital PR Awards – New Site

October 4th, 2011 by

Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source… Continued

2011 Digital PR Awards – WOW! Award

October 4th, 2011 by

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social… Continued

AT&T Wins Digital PR Award for ‘The Last Text’ Documentary to Curb Texting While Driving

October 4th, 2011 by

The Last Text, AT&T’s 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit.

2011 Digital PR Awards – New Digital Service/Product

October 4th, 2011 by

Winner: Ventana Public Relations – Queplix New Media Campaign To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that… Continued