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15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Real-World Mobile Engagement Strategies for Nonprofits

October 25th, 2011 by

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.

How to Make a Slippery Media Pitch Stick

October 24th, 2011 by

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.

Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

October 24th, 2011 by

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

October 24th, 2011 by

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

October 24th, 2011 by

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Executive Branding Critical as Visibility Becomes a Clear Objective

October 24th, 2011 by

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.