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Social Media Measurement Lags Behind in Rising Tracking Trend

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn’t broken through the measurement front–yet. The survey, which … | MORE »

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Thinking It Through: Best Practices for Launching a Cause Initiative

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart … | MORE »

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Six Ways to Court Bloggers

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael … | MORE »

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How to Put Together a Green Marketing Media Partnership

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station. … | MORE »

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Authenticity Begins in the Office

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How to Stage Great Media Events

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle. … | MORE »

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Corporate CSR Journey: From Uncharted Territory to Roadmap

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies … | MORE »

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Five Ways to Get Great ROI in Media Relations Research

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis … | MORE »

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Ten Ways to Improve Your Media Relations Skills

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you … | MORE »

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Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation … | MORE »

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