PR News Facebook Conference presenter Paull Young of charity: water discusses aligning one’s Facebook content strategy with brand tone and overall communications goals, and the positive business outcomes he’s already seen from his organization’s Facebook activity.
Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.
Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.
Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.
The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.
Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise
â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: …
Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages.
Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.