Topics


avatar

Recession Communications: Managing Employee Relations While Downsizing

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds, … | MORE »

Comments Off

avatar

Global Participation in World Monitoring Day Increased 60% in 2008

More than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008. | MORE »

Comments Off

avatar

Executive Coaching & Media Training: Same Difference?

To many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is … | MORE »

Comments Off

avatar

Dare to be Different: Attracting Media Attention

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

Comments Off

avatar

Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding … | MORE »

Comments Off

avatar

Harnessing the Wind to Go Green

In 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development1 to investigate the feasibility of a wind turbine project.  | MORE »

Comments Off

avatar

Brevity is Poetry: Talking to the Media

We have a cardinal rule in effective media training: Be brief.  By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying … | MORE »

Comments Off

avatar

Best Practices for Publicizing an Anniversary on a Limited Budget

When Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp. … | MORE »

Comments Off

avatar

How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new … | MORE »

Comments Off

avatar

Message Development That Drives Residual Value

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great … | MORE »

Comments Off