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Tip Sheet: Measuring the Executive/Employee Connection Gap

According to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement. | MORE »

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CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend. | MORE »

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More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals. | MORE »

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Imperatives for Successful Change Management Initiatives

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization. | MORE »

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What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand. | MORE »

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Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

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Quick Study: Businesses Strengthening Sustainability Commitment; Economy Excites CMOs—Social Media Budgets to Rise

â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69% … | MORE »

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How to Get in Consumer Reports’ Good Graces

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process. | MORE »

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Subject: E-Mail Is Alive and Thrives Despite—and Because of—Social Media

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency. | MORE »

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PR Myth of the Month: Tracking Competition and PR Objectives

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths. | MORE »

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