Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.
In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials.
Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their …
With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.
Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.
At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands.
Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.
Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.
Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.
The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.