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Ten Lessons to Communicate Sustainability

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50 … | MORE »

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Leveraging Social Media for PR Campaigns

The PR industry continues to rely on social networking opportunities to leverage their business and reach otherwise unreachable clientele. Please share your thoughts and your experience on using social media as a valuable tool for leveraging for PR campaigns, increasing ROI and promoting your business as a whole. | MORE »

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Rock the Vote: Media Tactics to Pump Up Public Affairs Communications

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or … | MORE »

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When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are … | MORE »

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Ten Ways to Develop a Successful Cause-Related Marketing Program

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. … | MORE »

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Managing Challenges Associated with Digital Integration

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to … | MORE »

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Quick Study: Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news … | MORE »

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Charting The Industry: Press Values PR – With a Few Caveats

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists, … | MORE »

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Athletic Apologies: Love Means Always Having to Say ‘I’m Sorry’

By Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when … | MORE »

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Pick Your Poison: Tips for Pitching All Types of Media Representatives

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip … | MORE »

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