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Seven Ways You Can Leverage Cause Marketing For Your Company

Following are seven ways you can use cause related marketing to benefit your company:  Pick an appropriate cause. Consider not only a cause’s appeal, but is capacity to support your effort. It may be that … | MORE »

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Eight Ways to Launch a New Green Product or Company

In order to successfully launch a new “green” product or company, the following eight steps might be helpful: 1. Pick from the Top Ten Environmental Issues for one(s) you are most passionate about. 2. Build … | MORE »

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Selecting Spokespeople: Mining the Personal Touch

Perhaps one of the key lessons learned on the Inspired by Diabetes campaign was the importance of matching the cause with a celebrity spokesperson personally affected by it. The pairing needs to be a good … | MORE »

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Case Study: A Dose of Art, In-Depth Market Research & Aggressive Media Outreach Combine to Fight Diabetes

Company: Eli Lilly and Company Agency: Manning Selvage & Lee Timeframe: 2007-ongoing How can a chronic illness inspire? How does an illness connect to millions worldwide? How can one story directly impact another? Following the … | MORE »

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Critical Care: Media Relations Tactics For Weathering Crises Big & Small

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new … | MORE »

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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs, … | MORE »

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Six Ways NOT to Green Your Business

Green businesses are booming, showing consistent double digit growth in important industries like solar power, wind power, and organic food that are emerging as the biggest opportunities of our time. As it grows rapidly the … | MORE »

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Ten Lessons to Communicate Sustainability

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50 … | MORE »

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When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are … | MORE »

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Ten Ways to Develop a Successful Cause-Related Marketing Program

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. … | MORE »

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