A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.
Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd.
Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.
Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.
Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.
Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.
Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships
Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.