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Social Media Mobile Use Rises

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.

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Finance Firms’ Reps Dive

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.

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Socratic Method…Converting Smart Questions Into Effective Communications

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions.

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The Outsider: Leveraging Foreign Media in China

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.

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What Managers Can Learn From the Experience of Recession

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.

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Setting Objectives: The Key to Proving the Value of Public Relations

Whether your organization is large or small, for profit or nonprofit, local or global, it has an objective. A clear, broad-based understanding of the organization’s objectives improves its chances for success.

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Tech Pothole Stalls Program

Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.

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Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause Campaign

After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.

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Toyota’s ‘Trust Bank’ Is Open for Business

The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.

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Technorati’s Top 10 Blogs

Technology and entertainment figure heavily in Technorati’s list of the top blog/blogging sites.

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