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Measuring Agency Profitability Goals: How You Can Reach Them

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention … | MORE »

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Keyed Up: SEO Success Requires Decoding the Keyword Puzzle

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google … | MORE »

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Managing a Crisis Online: Heading Off a Disaster in Cyberspace

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this … | MORE »

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All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, … | MORE »

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Greening the Landscape of Modern-Day Businesses

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural … | MORE »

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How to Make Your Web sites Media-Friendly

Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance … | MORE »

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Lessons from the Year of the Recall: New Best Practices in Crisis Management

The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the … | MORE »

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Eight Tips for Pitching Radio

With all the attention paid to online and print, it’s easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a … | MORE »

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Call Off the Funeral: The Press Release is Alive and Well

The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in … | MORE »

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Focus on One Thing and Do it Transparently

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that … | MORE »

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