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How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new … | MORE »

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Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

What to tell your bosses when it comes to cause related efforts in a bad economy | MORE »

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Six Tips To Engage Your Audience When Beginning a Speech

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not. | MORE »

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Under the Microscope: A New Regulatory Age Requires Increased Transparency

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations … | MORE »

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It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who … | MORE »

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Nonprofit Aims to Achieve Green Building Status

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building … | MORE »

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13 Tips for Nailing Your Next Media Interview

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once … | MORE »

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Marketing Luxury to the Media in a Tough Economy

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it … | MORE »

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Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding. | MORE »

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New Study: Digital Increasing Online Social Awareness

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role … | MORE »

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