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Millennial Journalists Lead New Media Usage

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by … | MORE »

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Tip Sheet: Coalition Building in the Age of Obama

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one … | MORE »

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Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK … | MORE »

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How To Avoid Learning Blog Lessons The Hard Way

The blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained … | MORE »

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2008 PR News Platinum PR Issue Winner: Research/Measurement

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Video Program

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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How to Court and Win Over Editorial Boards

We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news … | MORE »

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Time Names Top Ten Green Stories for 2008

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time: … | MORE »

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The Ten Commandments of Cause-Related Marketing

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity … | MORE »

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Media "Untraining"—Avoiding Overprocessed Media Images

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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