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CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009. | MORE »

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Supermarkets and Computer Companies Tops in Public Perception

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings. | MORE »

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Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009, … | MORE »

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Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009, … | MORE »

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Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first. | MORE »

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Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook. | MORE »

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