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Doing Well and Doing Good with Green Businesses

Conventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who … | MORE »

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Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news … | MORE »

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How to Choose the Best Media Mix & Resource Allocation for Your Organization

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have … | MORE »

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Six Fundraising Remedies in a Bad Economy

All nonprofits are feeling a pinch these days, but it is the small, local or regional charities dependent on large annual gifts that are really experiencing the pain. Before reaching for the Advil, consider the … | MORE »

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The Most Important Thing in PR That No One Is Doing: Media Training

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it. | MORE »

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Seven Ways You Can Leverage Cause Marketing For Your Company

Following are seven ways you can use cause related marketing to benefit your company:  Pick an appropriate cause. Consider not only a cause’s appeal, but is capacity to support your effort. It may be that … | MORE »

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Eight Ways to Launch a New Green Product or Company

In order to successfully launch a new “green” product or company, the following eight steps might be helpful: 1. Pick from the Top Ten Environmental Issues for one(s) you are most passionate about. 2. Build … | MORE »

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Selecting Spokespeople: Mining the Personal Touch

Perhaps one of the key lessons learned on the Inspired by Diabetes campaign was the importance of matching the cause with a celebrity spokesperson personally affected by it. The pairing needs to be a good … | MORE »

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Case Study: A Dose of Art, In-Depth Market Research & Aggressive Media Outreach Combine to Fight Diabetes

Company: Eli Lilly and Company Agency: Manning Selvage & Lee Timeframe: 2007-ongoing How can a chronic illness inspire? How does an illness connect to millions worldwide? How can one story directly impact another? Following the … | MORE »

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Critical Care: Media Relations Tactics For Weathering Crises Big & Small

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new … | MORE »

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