Topics

Klout Gives PR Pros Another Reason to Be on Google+

November 23rd, 2011 by

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas Takes a Nose-Dive on Twitter

November 22nd, 2011 by

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Five Ways to Support—and Strengthen—Internal Advocates

November 21st, 2011 by

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Five Top Metrics You Should Be Tracking on Facebook

November 21st, 2011 by

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.