Topics

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

A Spike in Online Holiday Spending

December 28th, 2011 by

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

Four Media Tricks of the Trade to Watch Out for During a Crisis

December 21st, 2011 by

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis.

Face-to-Face Lives On: Meetings to Increase in 2012

December 21st, 2011 by

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Four Tips for Creating a Seamless Media Center

December 20th, 2011 by

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

December 19th, 2011 by

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.